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Higher Ed Marketing Insights

Discover valuable strategies for marketing in the higher education sector.

Posts by Alex Moore

Alex Moore, MBA, is a senior partner and marketing strategy expert at Stratagon. In true early adopter fashion, Alex is passionate about marketing technology, automation, CRM and using leading tech tools to create forward movement in business and in life. Connect with him on Twitter.

Leveraging Psychographics in HBCU Higher Ed for a Tailored Approach

Envision a realm where the figures on a spreadsheet transform into vibrant narratives, where numbers evolve into...

Elevating HBCU Recruitment: The Power of Storytelling in Unlocking Success

Historically Black Colleges and Universities (HBCUs) stand as pillars of the Black community, offering a rich...

Unlocking Potential: Addressing 3 Critical Student Needs for HBCUs to Flourish

As gatekeepers of opportunity at Historically Black Colleges and Universities (HBCUs), you wield the power to turn...

February 8, 2024

Modern Recruitment Strategies for High School Students

Are you treating your student recruits with the same care as top brands treat potential customers? Universities...

February 1, 2024

Maximize Yield: Partner with HBCU-Focused Marketing Firm

In today's ever-changing landscape, HBCUs face a challenging environment characterized by fierce competition for...

January 18, 2024

Rethinking College Recruitment: Beyond Mail and Fairs

For years, direct mail, campus tours, and college fairs have been the cornerstone of the college recruitment...

Transforming the Student Experience: Salesforce1 in Higher Education

With Salesforce1 for Higher Education, universities can quickly become connected campuses–connecting with their...

January 14, 2023

Revolutionizing Student Recruitment: The Role of Marketing Technology

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are indispensable tools for...

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