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Higher Ed Marketing Insights

Discover valuable strategies for marketing in the higher education sector.

February 15, 2024

The Benefits of College Email Automation in Higher Ed Recruitment

Email automation stands as a cornerstone of successful recruitment efforts in higher education, especially with...

February 8, 2024

Modern Recruitment Strategies for High School Students

Are you treating your student recruits with the same care as top brands treat potential customers? Universities...

February 1, 2024

Maximize Yield: Partner with HBCU-Focused Marketing Firm

In today's ever-changing landscape, HBCUs face a challenging environment characterized by fierce competition for...

January 25, 2024

Persona Development: A Fundamental in Higher Ed Marketing

It is undeniable that the higher education recruitment process has undergone significant changes in recent years....

January 18, 2024

Rethinking College Recruitment: Beyond Mail and Fairs

For years, direct mail, campus tours, and college fairs have been the cornerstone of the college recruitment...

January 11, 2024

Leveraging Student Ambassadors: 4 Effective Strategies to Attract Future Scholars

Recruiting Gen Z is a whole new ballgame, and the days of flashy advertisements and smooth sales pitches are a...

January 4, 2024

Refreshing University Marketing: 3 Strategies for Dynamic Recruitment

Let's face it: high school students are bombarded with a plethora of college recruitment options. Top-tier...

Transforming the Student Experience: Salesforce1 in Higher Education

With Salesforce1 for Higher Education, universities can quickly become connected campuses–connecting with their...

Measuring Recruitment ROI: Tracking Success in Higher Ed Marketing

College campuses have gone above and beyond to entice and keep students, offering an array of extravagant...

January 14, 2023

Revolutionizing Student Recruitment: The Role of Marketing Technology

Customer Relationship Management (CRM) systems and Student Information Systems (SIS) are indispensable tools for...

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