Higher Ed Marketing Insights

Discover valuable strategies for marketing in the higher education sector.

Posts by Cyril Jefferson

Cyril Jefferson serves as Industry Practice Director for Higher Education at Stratagon, where he leads the firm’s work with colleges and universities to strengthen recruitment, enrollment, and student engagement. His approach integrates strategy, messaging, data, and digital transformation to help institutions navigate an increasingly competitive and evolving landscape.

September 23, 2026

FAFSA Season Readiness: What Enrollment Teams Should Check Before Records Start Arriving

The 2027–28 FAFSA opens to all families on October 1, and student records will start reaching financial aid...

8 min read

September 21, 2026

The Enrollment Signal Report: What's Actually Changing About How Students Find and Choose Your School

Most enrollment forecasts either restate what everyone already knows (the applicant pool is shrinking) or arrive...

4 min read

September 21, 2026

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Higher Ed Marketing Insights

Posts by Cyril Jefferson

FAFSA Season Readiness: What Enrollment Teams Should Check Before Records Start Arriving

The Enrollment Signal Report: What's Actually Changing About How Students Find and Choose Your School

The FY27 Signal Report: Five Economic Indicators Higher Ed Budgets

Reimagining AI in Student Enrollment: From Automation to Clarity

11 Recruitment Strategies for Land-Grant Universities

Employer Demand for HBCU Talent Is Rising. Are We Keeping Up?

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