The Benefits of College Email Automation in Higher Ed Recruitment
Email automation stands as a cornerstone of successful recruitment efforts in higher education, especially with the prevailing trend of prospective students relying on mobile devices for communication. If you're not engaging with them through this medium, you're falling behind the curve.
While an integrated digital and traditional approach typically yields the best results in recruitment campaigns, starting with email is an ideal entry point.
Let's delve deeper into the benefits of leveraging communication directly from the school a student has chosen to attend in the fall.
1. Personalization
Beyond simply adding the recipient's name to the first line, engaging with students from both the university and their chosen college speaks directly to their interests. This tailored approach allows you to discuss specific aspects of their chosen major, highlight relevant clubs and activities, and even introduce major-specific scholarship opportunities. By forging this personalized connection, you demonstrate to students that they are valued individuals rather than mere quotas to fulfill. Streamline this process by using editable email templates within a marketing automation system, incorporating personalization and smart content to efficiently deliver customized messages tailored to individual students' needs and interests.
2. Visibility to "Less Popular" Majors
Many high school seniors may gravitate towards popular majors or choose broader pathways without fully exploring the breadth of opportunities available within their chosen college. Here's where your expertise comes into play. By informing students about alternative majors and highlighting lesser-known programs, you broaden their horizons and encourage thoughtful consideration of their academic and career aspirations. This approach ensures that students select majors aligning with their interests and long-term goals, fostering a more fulfilling educational experience.
3. Showcasing Your College's Unique Benefits
Every college boasts its unique strengths and offerings, whether it's renowned faculty, exceptional career placement services, or a vibrant alumni network. Tailor your communication to spotlight these distinguishing factors, demonstrating why your college is the best choice for prospective students. Whether you're hosting an open house or unveiling scholarship opportunities, providing relevant information helps students make informed decisions and solidifies their commitment to your institution.
Deploying a marketing automation strategy is a sound approach to college recruitment, but customizing communication by reaching out to students on an individual school basis elevates the experience further. By providing a more comprehensive perspective, you showcase how your college delivers a superior educational experience tailored to each student's needs and interests.
Curious about how email automation can enhance college recruitment efforts? Dive into our Tuskegee University Case Study for insights and statistics!
