Video Production & Storytelling Spark MBA Program Engagement

CLIENT

University of North Carolina at Greensboro – Bryan School of Business & Economics

OUR EXPERTISE

Content Marketing

Video Production

Brand Development

GOAL/OBJECTIVES

Captivate prospective students authentically through the visual journey of a real MBA graduate.

Brand

Perception & Storytelling

RESULTS

Capture Audiences through Authenticity

Success in video lies not just in choosing a story but in delivering it to inspire and drive change in your audience. Here, the student takes center stage as the main character, while the institution plays the supporting role, offering solutions that pave the way for their success.

The magic is in the story’s perspective and the way it invites prospective students to become part of the journey because they can picture themselves there, too.

Storytelling

We planned, implemented, and delivered an emotionally-driven and individually-focused story highlighting Carrie, a UNCG Bryan School MBA graduate.

Videography

The finalized video is a 90-second, 1080p HD full-quality MOV. file +web optimized h.264 file for online streaming.

Brand Perception

Provides prospective students with an opportunity to understand the values of the Bryan School of Business.

The Bryan School of Business & Economics at the University of North Carolina at Greensboro is a learning community characterized by a spirit of inquiry, pursuit of continued improvement, professionalism, trust, ethical behavior, and good citizenship. Their mission is to create and disseminate knowledge about the theory and practice of business. In addition to courses and research, they accomplish this through hands-on projects, global experiences, and outreach to the community.

THE CHALLENGE

With a tight timeline looming for the upcoming enrollment period, we were tasked with crafting a compelling video with emotional pull.

The University of North Carolina at Greensboro desired to educate target audiences on the key career benefits and the flexibility of obtaining an MBA from UNCG Bryan School of Business & Economics.

The University of North Carolina at Greensboro sought to enlighten target audiences about the career advantages and flexibility offered by obtaining an MBA from the UNCG Bryan School of Business & Economics.

Our goal was to deliver a personalized visual narrative that would educate and inspire prospective MBA candidates at various career stages. The timing was critical, aligning the video's release with graduation to provide viewers with a real-time glimpse into the program's transformative experience.

STRATEGIC ACTIONS

Igniting Prospect Engagement Through Visual Storytelling

Driven by our desired outcomes, our account and production teams collaborated to craft a compelling narrative showcasing a real MBA student's journey. Our goal was to captivate, excite, and ultimately persuade our target audiences to apply to the Bryan School at UNCG. From meticulous storyboarding and scripting to capturing B-roll across four locations, as well as audio mastering and all other aspects of production, every detail was effectively executed to ensure the project's success.

Develop

Built the story from storyboard to script to shot list

Execute

Gathered dynamic footage across multiple locations

Edit

Created a refined, compelling story for target audience appeal

Deliver

Optimized for viewing platforms for prospect engagement