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Segmented Email Marketing Automation Drives EDU Recruitment Success

CLIENT

Tuskegee University College of Agriculture, Environment & Nutrition Sciences (CAENS)

OUR EXPERTISE

Email Marketing & Marketing Automation

HubSpot Partner Solutions

Marketing Campaign Development

GOAL/OBJECTIVES

Enhance prospective student engagement with targeted email marketing and automation to ensure timely communication with specific audiences.

204%

Increase in Agribusiness
Program Applicants

RESULTS

Strategic Email Campaigns Boost Collegiate Program Success

Combining email automation with on-the-ground recruitment and targeted content marketing is instrumental in boosting higher education recruitment efforts, enhancing both quantity and quality of applicants. The impressive results from strategic email marketing prompted CAENS to further engage with our team through video, social ads, and blogging, offering valuable resources for current and prospective college students. This holistic approach continues to elevate retention and recruitment efforts annually.

21%

Increase

In student applicants year over year for CAENS programs

142%

Improvement

In qualified, committed applicants since campaign strategy launch

204%

Boost

In applicants specifically into the Agribusiness program

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Tuskegee University’s College of Agriculture, Environment and Nutrition Sciences (CAENS) offers an education that prepares future professionals and leaders in the agricultural, environmental, and nutritional sciences, as well as veterinary medicine through coursework along with internships, research, and outreach activities related to their chosen majors.

THE CHALLENGE

To effectively reach prospective students in agriculture sciences, CAENS recognized the need for a distinct voice amidst saturated email inboxes.

Despite offering a diverse range of majors for student success, CAENS at TU faced challenges in recruitment numbers due to low engagement and awareness of program offerings. To address this, they sought an agency partner capable of communicating effectively with prospective students, increasing enrollment quantity and quality, and improving retention rates.

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STRATEGIC ACTIONS

A Recipe for Higher Ed Recruitment Success

Effective email marketing and automation hinge on guiding the audience towards valuable resources. To address this, we recommended the development of a dedicated CAENS microsite and landing page on HubSpot. This comprehensive platform covers all program offerings essential for prospective and current students. Coupled with segmented email messaging and rich content, this strategy proved to be highly successful in advancing students through the recruitment funnel.

01

Create

Curated valuable rich content for current and prospective students

02

Segment

Crafted smart email messages to reach specific, targeted audiences

03

Automate

Leveraged HubSpot integrations to deliver the right information at the right time

04

Enrich

Expanded marketing efforts to include video, print, paid advertising, and more

Learn more about email marketing & marketing automation here.

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