Digital Campaigns Power Enrollment at Lincoln University

CLIENT

Lincoln University of Missouri

OUR EXPERTISE

HubSpot CRM

Digital Advertising

Marketing Campaign

Video Production

GOAL/OBJECTIVES

Generate awareness for LU Graduate Studies programs and drive traffic to inquiry/application pathways.

14,438

Total Clicks

RESULTS

Clear Outcomes Backed by Data and Effective Processes

Phase 1 launched a comprehensive multi channel awareness initiative supported by newly developed ad creative sets designed to introduce Graduate Studies and Certificate Programs to priority audiences. The campaign generated strong early engagement and established baseline funnel metrics, allowing the team to assess audience behavior, message resonance, and relative channel performance across platforms. These early insights informed ongoing optimization and provided a data driven foundation for future enrollment marketing efforts.

In parallel, the team produced and delivered a full video production that served as a core storytelling asset for the campaign. The video content was developed to reflect the institution’s mission and student experience, strengthen emotional connection with prospective applicants, and enhance performance across paid social, programmatic display, and other digital touchpoints.

1,605,289

Impressions

Generated across channels

14,438

Total clicks

Attributed to digital ads

7

Audience segments

Personalized personas

Lincoln University partnered with Stratagon to revitalize awareness and conversion for its Graduate Studies and Certificates programs. The university needed to increase the number of qualified applications while reducing administrative follow-up. They sought a marketing partner capable of creating targeted marketing campaign, alongside with automated communication nurturing sequences in HubSpot that would nurture prospects through completion.

THE CHALLENGE

LU faced problems with the graduate application process suffering from low completion rates and limited communication consistency.

The client sought to increase awareness of Graduate and Certificate Programs, while generating and converting prospective student leads into applications and enrollments.

STRATEGIC ACTIONS

Engage Students Across Channels for Effective Outreach

Navigating the college decision process can be complex. That's why automation and personalization play a crucial role in reminding students about critical dates and financial aid opportunities. We tailored communications based on students' decision stages and kept parents informed, expediting the process. Our multi-channel approach included email, paid and organic social media (Instagram, Facebook, Snapchat), display ads, SMS texts, and targeted landing pages.

Personalize

Segment audiences to target specific needs and capture attention

Digital-First

Meet audiences where they already scroll with eye-catching design

Automate

Build lists and automation for the applicant portal

Capture

Drive clicks, leads, and interest forms for specific programs