CAMPUS VISIT EXPERIENCE

The First Impressions Framework

Designed to help universities deliver campus tours that convert from registration through post-visit follow-up, we streamline every step of the guest journey with simple, high-impact improvements. 

The result is a modern, seamless, and memorable visit experience that increases yield, strengthens engagement, and eases the workload for your team. 

 

Student on Campus visit
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Over 60% of students say their campus tour was the most influential element in deciding where to apply or enroll. 

(Source: NACAC)

INCLUDED SERVICES

Keep your institution top-of-mind with an unforgettable visit.

The First Impressions Framework provides a personalized campus tour experience that enhances engagement, satisfaction, and lasting impressions by connecting with students and guardians before, during, and after the visit. It creates a smooth, memorable journey that boosts post-tour application conversions.

Campus Tour Evaluation

A full walkthrough of your campus tour to assess guest flow, welcoming atmosphere, content presentation, and overall experience. 

APPROACH

Presented with a comprehensive scorecard and report that highlights strengths, misses, and opportunities.

IMPACT

Offers an objective guest perspective that highlights quick wins and establishes a foundation for long-term improvements. 

Guest-Centered Form Optimization

Audit and update your registration form to gather essential personalization data (interests, entry term, GPA) without overwhelming guests.

APPROACH

Develop a ready-to-use registration form template along with a step-by-step guide to embed it into your current workflows.

IMPACT

Enables pre-visit personalization, smart segmentation, and improved data quality for tailored communication and planning.

Introductory Communication Suite

Create a pre-tour communication sequence that informs, excites, and prepares guests based on their interests and visit details.

APPROACH

Generate a 2–3-part email/text sequence covering field of study, logistics, and FAQs, plus a “Before You Go” ambassador video script + checklist.

IMPACT

Bridges the gap between registration and the visit, builds anticipation for guests, and reduces day-of confusion and missed expectations.

Tour Flow & Itinerary Enhancement

Develop a clear, high-impact tour route that showcases campus strengths, creates “wow” moments, and ensures logistics run smoothly.

APPROACH

Provide recommendations on where to start and end, tour script themes, a welcome session outline, and signage/meeting point ideas. 

IMPACT

Creates a memorable, emotionally resonant tour, ensures logistical clarity and storytelling, and aligns campus assets with recruitment goals.

Nurturing Follow-up Engagement Kit

Maintains engagement with prospective students after their visit, or re-engage no-shows, through well-planned follow-up interactions.

APPROACH

Produce a 3-part follow-up sequence, a 3-part no-show sequence, and a “What Now?” landing page for resources and  ongoing engagement. 

IMPACT

Keeps your institution top-of-mind after visits, captures feedback, and offers actionable next steps for attendees and no-shows.

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Let's Get Started

As a professional in higher education, you have lofty expectations with insufficient time to complete them. 

You’ve got a lot going on. We want to take the burden off of you so that your team can:
  • Streamline processes
  • Personalize communication
  • Build brand recognition and authentic relationships
  • Clarify campaign results

We want to know where you've been, understand your challenges & goals, and truly get to know your team - because relationship building is foundational to effective growth.

Let's get to know each other - find a time to meet with our team that works for your schedule.

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