---
title: "Case Study: Lincoln University Graduate Enrollment Automation"
description: Learn how Lincoln University modernized its graduate admissions process through automation for improved visibility and accelerated enrollment with HubSpot.
image: https://edu.stratagon.com/hubfs/2022%20refresh/Assets/Featured%20Images/stg-featuredimage-5.png
---

# Modernizing Graduate Enrollment Processes through Automation

---

###### CLIENT

Lincoln University of Missouri

###### OUR EXPERTISE

[HubSpot Partner Solutions](https://www.stratagon.com/services/hubspot-partner-solutions?hsLang=en)

[Email Marketing & Marketing Automation](https://www.stratagon.com/admissionsos?hsLang=en)

[Marketing Technology Solutions](https://www.stratagon.com/marketing-technology-solutions?hsLang=en)

###### GOAL/OBJECTIVES

Increase enrollment efficiency and student applications through marketing automation

---

![Lincoln University](https://edu.stratagon.com/hubfs/Lincoln-logo-w.png)

100%

Visibility

###### RESULTS

## A Faster, Smarter Admissions Experience

By centralizing graduate admissions in HubSpot, Lincoln University transformed a manual, fragmented process into a fully automated, self-service experience for applicants and the admissions teams — improving visibility, responsiveness, and operational efficiency from day one.

### 1

#### System

Replaced disconnected forms and manual data entry

### 20+

#### Applications

Submitted within the first month of launch

### 100%

#### Visibility

Portal for applicants & dashboards for admissions staff

![1-Apr-09-2026-07-27-07-7713-AM](https://edu.stratagon.com/hs-fs/hubfs/1-Apr-09-2026-07-27-07-7713-AM.png?width=1920&height=1080&name=1-Apr-09-2026-07-27-07-7713-AM.png)

## The Graduate School at Lincoln University of Missouri supports advanced academic and professional programs for working professionals and career-focused learners. Through flexible delivery models and student-centered support, the Graduate School plays a critical role in advancing the university’s mission of access, workforce development, and academic excellence. Efficient enrollment management is essential to ensuring that prospective graduate students have a clear, responsive, and well-supported admissions journey.

###### THE CHALLENGE

### Fragmented Processes Create Enrollment Inefficiencies

The graduate school’s admissions workflows relied heavily on manual data entry, disconnected application forms, and email-based communication.

They had no visibility into student application progress, requiring manual follow-ups. This created operational inefficiencies, limited visibility, and a slow, fragmented applicant experience.

![2-Apr-09-2026-07-27-51-8706-AM](https://edu.stratagon.com/hs-fs/hubfs/2-Apr-09-2026-07-27-51-8706-AM.png?width=1920&height=1080&name=2-Apr-09-2026-07-27-51-8706-AM.png)

###### STRATEGIC ACTIONS

## Simplifying Operations for Efficiency Enables Time for Focused Relationship Building

Stratagon helped to unify the admissions system within HubSpot, enabling centralized application intake, automated workflows, and improved data integrity. The new system was designed to reduce staff administrative burden, increase transparency across the admissions funnel, and deliver a more timely and engaging experience for prospective graduate students. The client mentioned, “These applicant dashboards are priceless in our opinion.”

![01](https://edu.stratagon.com/hubfs/2022%20refresh/Case%20Studies/EJ%20Victor/01.svg)

### Centralized

Pull data into a central system for forms and student information

![02](https://edu.stratagon.com/hubfs/2022%20refresh/Case%20Studies/EJ%20Victor/02.svg)

### Customized

Built custom objects and automated communications/reminders

![03](https://edu.stratagon.com/hubfs/2022%20refresh/Case%20Studies/EJ%20Victor/03.svg)

### Accessible

Developed a student portal and staff editing capabilities for tracking

![04](https://edu.stratagon.com/hubfs/2022%20refresh/Case%20Studies/EJ%20Victor/04.svg)

### Reporting

Staff dashboards for simple enrollment management and workflows

[![3-Apr-09-2026-07-28-21-4274-AM](https://edu.stratagon.com/hs-fs/hubfs/3-Apr-09-2026-07-28-21-4274-AM.png?width=1920&height=1080&name=3-Apr-09-2026-07-28-21-4274-AM.png) ](https://edu.stratagon.com/hubfs/3-Apr-09-2026-07-28-21-4274-AM.png?hsLang=en)

[![4-Apr-09-2026-07-28-21-3845-AM](https://edu.stratagon.com/hs-fs/hubfs/4-Apr-09-2026-07-28-21-3845-AM.png?width=1920&height=1080&name=4-Apr-09-2026-07-28-21-3845-AM.png) ](https://edu.stratagon.com/hubfs/4-Apr-09-2026-07-28-21-3845-AM.png?hsLang=en)

## Learn more on email marketing & marketing automation here!

[View Now](https://www.stratagon.com/services/email-marketing-and-marketing-automation?hsLang=en)