Modernizing Graduate Enrollment Processes through Automation

CLIENT

Lincoln University of Missouri

OUR EXPERTISE

HubSpot Partner Solutions

Email Marketing & Marketing Automation

Marketing Technology Solutions

GOAL/OBJECTIVES

Increase enrollment efficiency and student applications through marketing automation

100%

Visibility

RESULTS

A Faster, Smarter Admissions Experience

By centralizing graduate admissions in HubSpot, Lincoln University transformed a manual, fragmented process into a fully automated, self-service experience for applicants and the admissions teams — improving visibility, responsiveness, and operational efficiency from day one.

1

System

Replaced disconnected forms and manual data entry

20+

Applications

Submitted within the first month of launch

100%

Visibility

Portal for applicants & dashboards for admissions staff

The Graduate School at Lincoln University of Missouri supports advanced academic and professional programs for working professionals and career-focused learners. Through flexible delivery models and student-centered support, the Graduate School plays a critical role in advancing the university’s mission of access, workforce development, and academic excellence. Efficient enrollment management is essential to ensuring that prospective graduate students have a clear, responsive, and well-supported admissions journey.

THE CHALLENGE

Fragmented Processes Create Enrollment Inefficiencies

The graduate school’s admissions workflows relied heavily on manual data entry, disconnected application forms, and email-based communication.

They had no visibility into student application progress, requiring manual follow-ups. This created operational inefficiencies, limited visibility, and a slow, fragmented applicant experience.

STRATEGIC ACTIONS

Simplifying Operations for Efficiency Enables Time for Focused Relationship Building

Stratagon helped to unify the admissions system within HubSpot, enabling centralized application intake, automated workflows, and improved data integrity. The new system was designed to reduce staff administrative burden, increase transparency across the admissions funnel, and deliver a more timely and engaging experience for prospective graduate students. The client mentioned, “These applicant dashboards are priceless in our opinion.”