--- title: "Case Study: Building Visibility & Momentum for KSU" description: Higher education marketing admissions digital campaign boosts awareness and applications through email automation. image: https://edu.stratagon.com/hubfs/Untitled%20design%20(2)-1.jpg --- # Building Visibility and Market Momentum for Kentucky State University --- ###### CLIENT Kentucky State University  ###### OUR EXPERTISE Digital Advertising Audience Strategy and Targeting Creative Development Marketing Performance Analysis ###### GOAL/OBJECTIVES Strengthen institutional visibility, elevate priority academic programs, and build long term enrollment consideration through a focused digital awareness strategy. --- ![KSU-logo-yellow](https://edu.stratagon.com/hubfs/KSU-logo-yellow.svg) 679,365 Impressions Delivered ###### RESULTS ## Market Visibility and Engagement Gains at Scale The team approached Kentucky State University’s awareness initiative to establish a strong foundation for long term enrollment consideration. We launched a multi channel, digital first campaign across programmatic display, Meta platforms, LinkedIn, and Snapchat, with tailored messaging aligned to KSU’s institutional brand and priority program focus areas, including general awareness, the MBA program, and Nursing pathways. Early results validated audience alignment and channel strategy, delivering strong engagement at scale and indicating that prospective students were not only clicking through but spending meaningful time with KSU content.   ### 5,700 #### Website Visits Generated through awareness campaigns ### 3 #### Minutes Average time on page, signaling high quality engagement ### 75,920 #### New Website Visitors Representing an approximately 80% year-on-year increase ![KSU-ad-mockup-1](https://edu.stratagon.com/hs-fs/hubfs/KSU-ad-mockup-1.png?width=2000&height=1050&name=KSU-ad-mockup-1.png) ## Kentucky State University partnered with Stratagon to elevate institutional visibility and awareness of priority academic programs through a digital first marketing strategy. Leadership identified the need to strengthen brand presence, increase engagement with prospective students, and build long term consideration in a competitive higher education landscape. Stratagon worked closely with KSU marketing and leadership stakeholders to develop and execute a phased awareness strategy designed to drive measurable engagement while laying the groundwork for future enrollment focused initiatives. ###### THE CHALLENGE ### Kentucky State University sought to increase awareness across multiple academic programs while balancing short term visibility needs with long term enrollment goals. As an awareness focused initiative, immediate application attribution was not the primary objective. Instead, the university aimed to build sustained interest, recognition, and engagement among prospective students while preparing systems and data pathways for future conversion and enrollment tracking. Snapchat was the best performing channel and a key awareness driver, with programmatic display as the second strongest channel. KSU General Awareness generated the highest session volume, while the MBA program led in page impressions, indicating strong visibility and interest within graduate and professional audiences.  ![KSU-airport-mockup](https://edu.stratagon.com/hs-fs/hubfs/KSU-airport-mockup.jpg?width=2000&height=1036&name=KSU-airport-mockup.jpg) ###### STRATEGIC ACTIONS ## Engage Students Across Channels for Effective Outreach Navigating the college decision process can be complex, which is why a strong awareness foundation is critical early in the funnel. Our work focused on building visibility and relevance through persona driven messaging rather than nurture based automation. We developed creative tailored to key student and parent personas and delivered it through a multi channel awareness approach that included paid and organic social media on Instagram, Facebook, and Snapchat, along with display advertising. ![01-1](https://edu.stratagon.com/hubfs/2022%20refresh/Case%20Studies/USDA-ARS/01-1.svg) ### Personalize Segment audiences to target specific needs and capture attention  ![02-1](https://edu.stratagon.com/hubfs/2022%20refresh/Case%20Studies/USDA-ARS/02-1.svg) ### Digital-First Meet audiences where they already scroll with eye-catching design ![03-1](https://edu.stratagon.com/hubfs/2022%20refresh/Case%20Studies/USDA-ARS/03-1.svg) ### Optimize Leverage first party data, lookalike audiences, and third party targeting to maximize reach ![04-1](https://edu.stratagon.com/hubfs/2022%20refresh/Case%20Studies/USDA-ARS/04-1.svg) ### Expand Extend reach beyond digital through strategic out of home placements in key regional markets ![KSU-ads-full-mockup-insta](https://edu.stratagon.com/hs-fs/hubfs/KSU-ads-full-mockup-insta.jpg?width=2000&height=1050&name=KSU-ads-full-mockup-insta.jpg) ## Learn more on email marketing & marketing automation here! 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