AI Customer Agent Transforms Student Engagement at NCCU

CLIENT

North Carolina Central University – Admissions Department

OUR EXPERTISE

Higher Ed AI solutions

Marketing Automation & Personlization

Marketing Campaign Development

GOAL/OBJECTIVES

Deploy a HubSpot-powered AI Customer Agent trained on NCCU's admissions content to provide instant, 24/7 support to prospective students — reducing response gaps and freeing up the internal admissions team.

59%

Question Resolution Rate

RESULTS

Automation + AI Delivers Always-On Admissions Support

By deploying an AI Customer Agent fully integrated into NCCU's HubSpot ecosystem, Stratagon enabled NCCU's admissions team to respond to prospective students instantly — at any hour, without adding headcount.

284

Students Engaged With First Month of Deployment

189

Conversations Fully Resolved Within 30 Days

59%

Question Resolution Rate in the First Month of Launch

North Carolina Central University is ranked as a top Historically Black College or University (HBCU) that prepares students to succeed in the global marketplace through flagship programs in the sciences, education, law, business, nursing and the arts. As competition for students intensifies across higher ed, NCCU needed a smarter, more scalable way to engage prospective students. One that felt personal, accessible, and authentically NCCU.

THE CHALLENGE

The NCCU Office of Undergraduate Admissions needed to be available to students and families around the clock, but with a lean team, that simply wasn't possible through traditional staffing alone.

Students had questions constantly: deadlines, application steps, what comes next. Without a way to respond instantly and consistently, every unanswered question was a risk, a student left wondering, or worse, turning to another institution that felt more reachable. NCCU needed a solution that could handle the volume, reflect their voice, and integrate into the tools they already use.

STRATEGIC ACTIONS

Meeting Students Where They Are and On Their Terms

NCCU needed to show up for students in a way that felt immediate, personal, and human, even when powered by AI. Stratagon built a two-tool solution that scales the admissions team's presence without replacing the human relationships at the heart of the NCCU experience.